Why You Should Read Our Archives

"More money, more headaches." Go away.

 

Because most personal finance sites are garbage. One popular one is written by a 32-year old guy who admits to being 40 pounds overweight, yet gives diet and exercise advice.

Another of our favorites (damn, we wish we could link to these) is written by a guy who displays his negative net worth on his site. He lives in a rental house, is busy trying to have additional kids he can’t afford, and loves to tell people where they can cut corners in their own lives.

It’s like the blogs written by mothers who dispense advice on how to raise children, even though their own children are only 5 and 3 years old and the blogs themselves consist largely of pumpkin spice latte recipes and craft projects. (Okay, here’s a link.) If someone’s going to dispense “mom advice”, shouldn’t it be a mother who’s actually performed the fundamental task of motherhood: turning kids into productive and responsible adults?

These other sites have nothing to do with their ostensible topic of concern, be it personal finance or motherhood. They’re about sharing stories, baring souls, and finding love and acceptance among like-minded commenters who use exclamation points injudiciously. (Excellent post!! Great job short-selling your house!!!)

What makes Control Your Cash different is that we’re coming from a position of knowledge. Not necessarily intelligence, just knowledge. We know what works and what doesn’t, through plenty of real-world trial, error, and common sense, and we’re willing to share our findings with anyone who can read. We’ve lived hand-to-mouth, figured out that we didn’t like it, and learned how to build wealth instead. (Hint: it had nothing to do with reducing our energy consumption or renegotiating student loans that we shouldn’t have taken out in the first place.)

If you want to build wealth, buy assets and sell liabilities. Heck, our entire site could be reduced to those 4 words and you’d still learn more here than you would most other places.

If you don’t know what an asset is, it’s something that helps you build wealth. A liability, as we define it, does the opposite. That doesn’t mean to live under a bridge, eat at soup kitchens, and put every penny you earn into Apple stock. It means to live your life dynamically, acknowledging that certain expenditures can’t increase your wealth (although they might increase your non-monetary quality of life), while others can.

We live in a big, wonderful, abundant world, whose potential we as a species have barely tapped. Our planet consists of the same raw materials it had 4000 years ago, when we were living in mud huts, never traveling farther than we could walk, and having all our teeth fall out as a matter of course. Forced personal conservation is the very opposite of the mindset that got us to where we are today. You know, a place where we have exponentially more knowledge at our fingertips than even our parents did – essentially free of charge, no less. Where you can travel across the world for a few days’ wages. Where diarrhea is a mild inconvenience, rather than a childhood death sentence.

Sorry to go Anthony Robbins on you, but hear us out. Living for the express purpose of spending as little money as possible is barely living.

Stop preoccupying yourself with combining multiple errands into one trip and only shopping on double-coupon Wednesdays. Instead, examine what’s in your 401(k). Track its value over the course of a few months and figure out whether you can do better yourself. Take an hour to understand how the whole thing works. Read financial statements of publicly traded companies and buy undervalued stocks instead of complaining. Start your own business, and spend a few hundred now to save tens of thousands down the road. Implement 100% painless changes that will only positively impact your life, and save you real money in the process.

Instead of an emergency fund that isn’t intended to grow, take a calculated risk and put that money in an investment. Leverage it in real estate. Even the cheapest functionally sound home you can find can attract a tenant who’ll make your mortgage payments for you and let you enjoy tax benefits that non-landlords don’t even know about.

There are a million ways to reduce costs. Just ask the sages who think that it’s worth it to encourage you to waste time making your own detergent. Or inconveniencing yourself by turning off the air conditioning and fanning yourself instead. Or our favorite, improving your gas mileage via

pulling out (your) car’s seats (except the driver’s!), ash trays (sic), speakers, radio, sound deadening material, interior trim “and anything else not integral to the vehicle’s driving ability.”

(That can’t be true, right? That has to be a goof. Someone posited that, as ridiculous as it sounds, in the hopes that someone else would post it and a gullible tertiary party, we, would cite it.)

However, as many ways as there are to reduce costs, there are at least as many ways to increase revenue. To concern yourself with the left side of the ledger, rather than preoccupying yourself with the right side.

Are you playing to win, or to avoid defeat?

**This article is featured in the Baby Boomers Blog Carnival One Hundred-seventeenth Edition**

**This article is featured in the Carnival of Financial Camaraderie #7**

The Limits to Frugality

What, are they saying white women are cheap?

 

Note: This post appeared in a vastly different form on Adaptu, where Greg contributes. Really, the only similarities are the message and the title. Go there and read it, after this.

In the 1930s, people made ends meet during the Great Depression by moving out of the Dust Bowl and eating possum stew. Today, people ravaged by the worst financial crisis since then are valiantly fighting economic stasis with…scissors and paper clips.

With the rarest of exceptions, coupon clipping is penny wisdom and pound folly. For all the effort the average coupon clipper puts into saving a few quarters on toaster pastries and bottled water, there are better and more financially rewarding ways to spend one’s time.

(Oh, and by the way? “Coupon” is a noun, not a verb. Now excuse me as I resume paragraphing.)

The jar of pickles that your coupon reduced from $2.99 to $2.59 is not a 40¢ saving. It’s still a $2.59 outlay. Food producers aren’t in the habit of leaving money on the table, any more than anyone else is. Rather, they’re just testing multiple prices on the same public and seeing which guinea pigs bite, as it were. If a manufacturer issues a coupon and thus reduces its profit on each jar by a few pennies, but the result is that significantly more people each buy a jar than otherwise would, then the manufacturer’s learned some valuable information about its clientele.

Of course, we’re more interested in coupons from the consumer’s perspective, not the producer’s. From the consumer’s perspective, the time involved in achieving that miniscule saving is almost never worth the effort rendered. Especially when there are so many easier ways to save money, and especially when people insist on confusing spending with saving.

Take the recent multitudes lining up to buy the TouchPad, Hewlett-Packard’s dead-on-arrival competitor to Apple’s ubiquitous iPad. The rush on TouchPads didn’t start until HP announced they weren’t going to make any more of them. Ever. No improved model down the road, no software updates. Just the opposite, in fact.

TouchPads went for $500 the day before HP announced they’d stop making them, $100 the day after. To the common gullible consumer, that means an extra $400 in his pocket. But here’s a truth that’s so obvious that it’s easy to miss:

Buying a consumer product – any consumer product – doesn’t make you money. It’s not as if each customer is skipping out of Best Buy, triumphantly waving four $100 bills that he wouldn’t have if he’d never entered the store.

Retailers dropped TouchPad prices 80% out of necessity – unsold inventory is no fun – and the masses did what masses do. Given how quickly smartphones and tablets lose resale value (my own HP Pre went from $550 to a $30 eBay cut-and-run sale in under 2 years, an inevitable byproduct of technological progress), even $100 for an end-of-line product can be a lot.

Why do people spend beautiful Sunday afternoons indoors, sorting through flyers when they could be out enjoying life? Or waiting in line for a durable good that will almost certainly be a paperweight in a couple years’ time?

They fall victim to the oldest psychological trick in the retailer’s playbook, anchoring. Instead of offering a product at price x, offer it at price x+y with a y discount. It sounds so simplistic that you’d think it couldn’t possibly work, but it does. In the early 2000s a sewing supply shop in CYC’s hometown took out the same tiny ad in the local paper, every day. The ad stated that you could bring it in to buy a particular sewing machine for $168, or pay $899 without the ad. This example is more blatant than most, but it’s an important reminder that a coupon has no intrinsic value. It’s not worth 40¢, $1, or in the case of the sewing supply store, the price of a flight to London. If you’re altering your behavior to spend money because of a perceived saving, think about the 100% saving you’d enjoy if you didn’t spend the money in the first place.

Speaking of psychological tricks, say you can buy a certain shirt at a store across the street for $40. But the exact same shirt is available on the other side of town for $10. Would you drive across town to buy it? (Or to phrase it differently, Would you still buy it across the street for 4 times the price?) Most people who like the shirt, and even some who don’t, would make the trip for a colossal 75% saving. Sounds reasonable, right?

Okay then, would you buy a new car for $29,658 across the street, when a dealer on the other side of town is selling it for $29,628? Most people (who haven’t been exposed to the previous question) would prefer to stay close to home, rather than waste time and fight traffic to take advantage of a measly .1% saving.

Hopefully I don’t need to point out that the two scenarios are equivalent. To be consistent, you should say yes either to both or to neither. A $30 saving is a $30 saving, regardless of how expensive the underlying item is.

Why are coupons so popular? Because taken at face value, they appear to be one-sided marketplace victories gained without effort. I got one over on the grocery store. But more often than not, using a coupon means buying something that you’d otherwise have been ambivalent about at best.

Instead of spending valuable hours saving microscopic amounts, go for the big fish. Every year, buyers leave billions on the table because they’d rather spend their time dealing in impersonal printed discounts than learning the fundamentals of negotiating. The same people who devote one day a week to clipping coupons are by and large the ones who are terrified to try to talk a house seller or mortgage lender down a few thousand dollars.

If you’re buying necessities, and don’t have to change your behavior to acquire them, coupons could make sense in theory. (You’ll notice that your power company and water utility aren’t in the habit of issuing coupons.) If you’re buying frivolities, things that only caught your eye because of the reduced price, then you’re not saving money no matter how hard you justify doing so. And if you’re buying expensive necessities – a house, a vehicle – the amount you’ll save by learning how to stand your ground and walk away if necessary will dwarf anything you’ll save by making the supermarket clerk scan Universal Product Codes.

This popular article is featured in  the following carnivals:

**The Carnival of Financial Planning: Edition #209**

**The Totally Money Blog Carnival #42**

**The Carnival of Financial Planning Edition #211**

Getting Fired Never Felt So Good, Part I

It’s obscured, but his right middle finger is pointing directly at conventional employment.

 

You want a real-world example of someone who flipped the bird to the idea of being an employee and never looked back? Here’s Part I of a test case for (and testament to) the wisdom of sacrificing a “secure” paycheck for the riches that come with self-determination. The thrilling conclusion will come Friday.

You don’t know him. His name is John McClain, and he’s the youthful 46-year old founder/owner of Dog & Pony Studios in Las Vegas. They do sound design for movies, TV shows, commercials etc. But that’s secondary to what the business has been able to do for its owner. Not only does has it created gainful employment for multiple people, it’s allowed John a lifestyle that includes a second home and exotic vacations.

(Wait, that sounds overly grandiose. The vacation home is a modest cabin in small-town Utah, not a private Caribbean island. And Laos is cheaper to visit than you think.)

He didn’t start the business in his parents’ basement, recording his friends’ conversations on 8-track as a precocious preteen and growing the business over decades into what it is today. Far from it. Instead, he…well, let’s let him tell the story.

John worked for an East Coast production studio, which we’ll call “Omega Center”. In 1996, Omega looked to expand to the West Coast, and put John in charge of those operations. The job involved him managing the studio, producing commercials and other pieces, creating original music, hiring and training employees, et al. He’d signed a contract, and, as John put it,

I made the classic employee mistake of not having an attorney look over my “contract”.  Because my employer would never do anything to screw me, right?

Of course, John didn’t know this (or even think of it) at the time. Most employees wouldn’t. I get paid every 2 weeks, the checks don’t bounce, why would I worry about my contract? Besides, those things are boilerplate, aren’t they?

When Omega offered me the job, I also had a great offer on the table in Detroit, where I was living at the time. I figured I’d throw caution to the wind and asked for $100,000 a year. They looked at me like I was from Mars but I kept a straight face and offered some story about moving my wife, leaving home, etc. They offered $45,000 + 7% of gross earnings.

Stop. John insisted on a percentage of gross rather than of net. He knew that gross revenue is easy to trace, and that’d he be the one largely responsible for maximizing it. Dollars in are straightforward. Not so for net revenue, which Omega’s accountants could easily lower to a level they found palatable. (“You bought lunch for the clients? Sorry, that counts as a cost of goods sold. We’re deducting it.”)

All I had to do was get the studio’s earnings up around $725,000 and I’d be earning about what I’d asked for. Before I started, West Coast operations grossed $150,000 and were performed via phone and FedEx. With a physical presence, in 5 years I’d raised gross revenues to $1.2 million and hired 2 producers (in addition to myself.)

Did my salary change? Yes. Did it go up? No. The owner never thought I’d do so well, and was angry that he had to pay me 7% of $1.2 million. Never mind that he was earning 93% of an amount he never thought he’d earn. He cut my salary and I began preparing an exit strategy.

Still, John was in a place that most employees would envy. He was “management”, he had 4 people under him (including an office manager), and the people he had to report to were 2500 miles away. It was his to succeed or fail with. Sounds liberating, right?

It should have been, but Omega suffered from myopia; you can’t do it that way, because we’ve never done it that way before. They micromanaged my office and told me I was doing it all wrong. By the way, the home office was retaining only 28% of its clients from one year to the next. Here on the West Coast, we were holding onto 68%.

It’s awesome that he’s petty and/or detailed enough to remember that years later. John was putting in 50 hours a week, and one day reached the point of no return that so many employees do.

I started telling myself the job wasn’t that bad.

Everyone who’s ever done that, raise your hand. Yup, you in the back, too. Higher, where we can see it.

John came to work one morning in 2003, and was greeted by the owner sitting at his (John’s) desk. Owners don’t fly across the country without a reason. And in this case, a severance check.

Omega paid John what the contract stipulated, but reminded him that the contract forbade him from plying his trade. John hired a lawyer to look it over, but

The owner had written it himself. My lawyer literally laughed out loud when she read it.

John had (or had had) a boss who knew nothing about contract law, but other firees aren’t so lucky. If you do insist on working for someone else, never accept a contract that includes terms that can affect you even after they fire you. Better to go hungry until you find an employer who won’t force you to stay unemployed months or years down the road.

So here’s John. Late 30s, wife, mortgage, cats, dogs, pink slip. Being rational, he took his new employment status in stride:

I freaked. Then I let all my friends and clients know what had happened. Then those same friends and clients started calling me directly to book me for their jobs.

He had enough work to see him through in the short term, and fortunately his wife was continuing to make good money. But as John (and not many other people) is frank enough to admit,

She and I were always spenders, not savers. One salary wouldn’t cut it at the time. We were super tight for dollars and had no savings to speak of.

Sometimes you wonder if the boss who’s holding the scimitar over your head knows that you haven’t saved anything. Every person who dispenses financial counsel loves to advocate creating an “emergency fund”, but hardly anyone actually does it.

The standard move at this point is, of course, to apply for jobs at other companies in the industry. That’s just what you do. But like a dog who’s been abused, John was wary. It’s hard to put 100% into your search while thinking, “The same thing might happen again. I need to go it alone.”

I received an offer from each of my prior competitors but I didn’t want to go back to another j-o-b.  My former employer had taught me how to not run a business, and I was determined to put those lessons to the test. 

You already know how the story turns out, especially if you clicked on John’s company’s link, but it didn’t go down the way you think. Come back Friday for Part II.

**This article is featured in the Baby Boomers Carnival: One Hundred Fourteenth Edition**